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Opis:
E-WOOLUTION
Volna greje, ščiti, izgleda odlično in navdihuje. Te zime 2015 SALEWA ne začne le z volnenimi izdelki, temveč tudi s kampanjo, ki v komunikacijah in marketingu prikazuje vsestranski material. »Ko se poglobite v temo volne, se vam odpre fascinantni svet pristnih zgodb in priložnosti. V naši neposredni okolici se naslanjamo na staro tradicijo, imenovano transhumanca, ki se še danes izvaja v bližnji Val Senales,« pojasnjuje direktor marketinga SALEWA o ideji za E-WOOLUTION. Transhumanca opisuje junijsko selitev čred ovac iz doline na višje alpske paše v Tirolskih Alpah in vrnitev v dolino jeseni.
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